Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Content marketing is one of the best ways to connect with customers and secure more sales. How often do you go to a website to look at the product selection and immediately leave? Odds are, not often.

How many times have you written a blog post that has faded into obscurity never to be seen again? No views, no shares, and don’t even dream of any links. Even worse, how many times have you ...

9 Easy Content Calendar Templates You Can Use for Free Your email has been sent A content calendar is a great way to visualize your publishing schedule. From blog posts and social media content to ...