Writing a blog post isn't exactly rocket science. But, there are definitely strategies that can take a good blog post and make it great. I've written literally thousands of blog posts for sites like ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Whether it’s for Inc., the Firebrand Group Insights section, or elsewhere, I’m always writing. And if you have a blog, you probably want to increase traffic and maximize engagement with your audience, ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Are you frustrated by the lack of views and engagement on your blog posts? Wondering why your blog never seems to rank in Google, no matter how hard you try? This is a problem faced by many business ...