Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

Fresh from a big apartment sale, Brand Morgan has streamlined his real estate machine. Mike Hoath will head Brand's development arm. At the moment, Brand leases and manages 5M SF in 80 properties ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

Mention the word "branding" to the CEO or chief lieutenant in your marketing department and it might conjure up feelings of frustration or fatigue. And this isn't necessarily surprising when you ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Universal Brand Development has appointed two executives to its leadership team, the company announced Tuesday. Universal Pictures’ former SVP of strategic planning, Ben Braun, will join the brand ...