Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...

Tom Foulke is recruiting for an M.S. student to be part of an ongoing applied supply-chain research and economic development project. The goal of the project is to create jobs and enhance incomes in ...