Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...
When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...
Matt Kissane, Global Executive Director at Landor, explains best practice in using AI to create brand assets. At a recent event, I listened to WPP’s Chief AI Officer, Daniel Hulme set out the stakes ...
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