An overview of approaches to maintaining brand consistency in international projects: standardization rules, organizational processes, and control of local adaptations in a multi-market environment.

International breaks are usually quiet periods for Premier League clubs, but Monday turned out to be a busy day at Tottenham Hotspur. In the morning, the Football Association confirmed Rodrigo ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

BRAND UPDATE: An example of the use of Carrier's new tagline, "For the World We Share." (Courtesy of Carrier Global Corp.) June 9, 2025 PALM BEACH GARDENS, Fla. — Carrier Global Corp. has announced ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Rocket Companies will return to the Super Bowl this year under a refreshed brand identity positioning the company as inclusive, as its Rocket Mortgage brand faces a racial discrimination lawsuit ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Identifying your true brand identity is one of the most important aspects of building a sustainable and enjoyable career. If you find yourself struggling to feel comfortable in your industry under the ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...