INTA’s Brand Value Special Task Force Report broke new ground exploring brand valuation practices and offering a blueprint on how trademark professionals can – and should – position themselves at the ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

CHICAGO--(BUSINESS WIRE)--Hyatt Place London Heathrow/Hayes opens today, marking the introduction of the Hyatt Place brand in the U.K. The 170-room hotel joins three Hyatt Place hotels in Europe, ...

SEOUL, South Korea--(BUSINESS WIRE)--On the 29th, Samsung SDI (KRX:006400) announced that it has launched its battery brand PRiMX (Pronounced as Praimax). Samsung SDI is to promote the super-gap ...