The National Football League is not new to global superstars nor controversy. The Puerto Rican singer’s selection as the halftime show performer has come with both – but will also bring more eyes from around the world onto the sport in a way the league has been craving.

Bad Bunny has released a slew of songs that regularly top Spotify and Apple Music top hits. Some of the most popular songs include “LA CANCIÓN,” “DÁKITI” and “Me Porto Bonito”. The international superstar blends his songs with a mix of reggaeton, Latin trap, dembow, and pop influences.

With Super Bowl half-time shows becoming increasingly polarised, how will the Puerto Rican superstar quiet his detractors?

Bad Bunny was the first Spanish-language record to win Album of the Year at the Grammys. On Sunday, he will headline the Super Bowl.

More recently, however, fans have begun to argue that the spell has been broken—with Bad Bunny’s Grammy triumph held up as the latest proof. "He didn’t just survive the curse, he slayed the Grammys," said Floyd Dixon, alongside a montage of the former couple. The post racked up 1.9 million views on Threads.

Bad Bunny's sports management and brand alliance agency Rimas Sports has entered into a new partnership with podcast publisher iHeartMedia to produce new, original podcasts and entertainment content dedicated to spotlighting and elevating Latino voices and stories.

The musician’s anti-ICE comments are sparking backlash ahead of his halftime performance at the Super Bowl.