Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

Market momentum was underpinned by steady domestic economic growth, upward revisions to GDP forecasts and sustained government-led capital expenditure, which lent support to few cyclical sectors.

In my view, this recurring issue of concurrent budget implementation is largely due to a lack of fiscal discipline. In my view, Fiscal Discipline is one of the pillars for successful budget ...