It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, ...

We learned something very promising about small business marketing while researching the 2015 State of Small Business Report: About 46% of businesses are using email marketing. Email marketing has one ...

Email is a tried-and-true digital marketing tactic for growing your business. But those who don’t already have a large email list built up may be wondering what they should be doing to collect email ...

Every day we send and receive more than 360 billion emails. Some of us spend hours in our inboxes, which translates to tremendous marketing potential for businesses like yours. But for your email ...

With few exceptions, the reality is that if you build it, they will not come. Great product does not automatically beget audience. This reality is even more pronounced at the beginning of a business ...

Over the past few years, Facebook has become a powerhouse for targeted ads — so much so that I would even consider them a far better option than even Google Adwords. You can target by industry, age, ...

We all complain about how much email we get. And yet entrepreneurs often hear that they need to grow their own email lists and communicate with subscribers frequently. In an era when email seems like ...

Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...