With the potential to enhance the customer experience and increase brand recognition, QR codes have become a popular marketing tool The widespread use of QR codes has increased consumer familiarity ...

Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...