Skip the flimsy stuff. These DIY wooden ride-on toys are sturdy, fun to build, and your kids will actually enjoy playing with them. Free plans make it easy. I built this DIY Outdoor Riding Toy for ...

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth. Gen Z ...

Build-A-Bear Workshop's business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround. Price John led the company to invest in e-commerce, ...

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range. The toy company’s ...