In case you've doubted the importance of email, here's a fact for you: Eighty-one percent of small businesses rely on email as their primary marketing channel. That's because email really works, ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

If you’re serious about building a lasting brand or business, the most valuable marketing asset you can cultivate isn’t your TikTok audience or your Instagram reach — it’s your email list. Why?

The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.

New businesses seeking growth should work on building their email lists. It may seem challenging, but it’s not impossible. Here are five tactics for building an email list from scratch.

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Newcomers to email marketing have to begin by building their email lists. First, they have to find a reliable vendor, then begin collecting information from visitors. Here’s a how-to for building an ...

Establishing a profitable email list is not a mere happenstance but a result of strategic planning and execution. With an ...