Google Ads makes manual CPC easier to find

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google Ads Manual CPC Bid Selection Streamlined

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the ...
Search Engine Land

Google Ads to deprecate enhanced CPC for Search and Display Ads

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: Why we care. ECPC is the most light touch of automated ...
Search Engine Roundtable

Google Ads Saying Goodbye To Enhanced CPC In March 2025

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC ...
Search Engine Land

Target CPC bidding comes to Google Ads Demand Gen

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...
thedomains.com

Highest CPC Keywords for Google Ads 2024

PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. ? EXAMPLE: We found an article from HubSpot claiming that “Houston Maritime ...
MediaPost

Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services

The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to decline after peaking in early 2024. The average CPC for Google ...