Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

The Pinup Shoes Web site is moving to the cloud. The decision was a no-brainer for Jim Keough, e-commerce manager for the company. “We are talking about cutting costs by 500 percent on the server with ...