When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...

Sherry Chen Devereux shares her take on always-on campaigns, the human touch vs. AI debate, and reaching audiences.

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on ...

KUALA LUMPUR, Malaysia, Jan. 27, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (STBX) ("Starbox" or the "Company"), a service provider of cash rebates, advertising, and payment solutions, ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

Starbox Group Holdings Ltd. has announced the launch of its new AI-driven marketing system, StarboxAI-IntelliCampaignOptimize, through its subsidiary Starbox Technologies Sdn. Bhd. This innovative ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements.

As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using InnovidXP Measurement, Marketers Can Now Instantly ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad ...

KEY BISCAYNE, FLORIDA, UNITED STATES, March 25, 2024 /EINPresswire.com/ -- Campaign Cleaner, a groundbreaking online platform, has been officially launched to provide ...