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Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

The standard Q&A-style interview is going the way of the typewriter as employers are increasingly using case study interviews to determine the compatibility of candidates—and job seekers need to be ...

How many school buses are there in America? How many ping pong balls can fit in a 747? Questions like these are notoriously used in case study interviews for top-tier management consulting companies — ...