Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

In this environment, a multichannel strategy–tailored to your audience and product–is more important than ever. That’s why Inc. invited top experts (and Inc. 5000 honorees) to lead an Inc. Masters ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".