Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

TORONTO, ON / ACCESSWIRE / June 1, 2023 / Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading advertising management and automation platform to leverage ...

Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...

This summer, marketing vendor GlassHive crossed the 15,000 partner mark and doubled in size since launching in July 2020. The biggest marketing challenge for MSPs is that they don’t know how to do it, ...

As a badged Marketing Technology Partner, Diginius helps brands maximize performance through advanced campaign management ...

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...

The move was confirmed to CRN late Thursday by representatives from both Cisco and Juniper. Tierney will report to Lauren Flaherty, executive vice president and chief marketing officer at Juniper, and ...