NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

Pharmaceutical products are produced to meet strict standards for effectiveness and quality. Every aspect of quality is assessed, taking into account the risks associated with the method of delivery ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

A Clean Room, or cleanroom, is a laboratory environment that ensures that airborne particles are maintained at a very low concentration. This room is isolated, actively cleansed, and prevented from ...