The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, ...

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What ...

The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...