Last week, Marka and the FEI tribe learned how to grow FEI’s internal database for strategic marketing purposes. This week, they discuss how information on customers and prospects recorded in these ...

The owners of The Chocolate Scrapbook realized soon after opening their shop that foot traffic was one thing, but keeping in touch with those customers after they left was another thing altogether. So ...

Please note: This item is from our archives and was published in 2002. It is provided for historical reference. The content may be out of date and links may no longer function. irtually all accounting ...

For most (if not all) professional services firms, client databases, client contact lists, and information reflecting client preferences are regarded by such firms as trade secrets that are essential ...