David Chapman is COB of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. In the world of franchise sales, understanding how ...

Election years are a ripe opportunity for behavioral mistakes. There seems to be a lot at stake given the potentially huge change coming around the corner. Uncertainty hangs in the air, taking up all ...

This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...

Cognitive biases are not inherently generational; that is to say, people of one generation aren’t implicitly more likely to experience a cognitive bias than another. This is because cognitive biases ...

Delve into the role of safety technology in tackling cognitive and confirmation biases, uncovering often overlooked workplace risks and fostering a proactive approach to ensuring a safer work ...