Viral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...
The Express Tribune

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...
abc27

AFTER PROVING PEPSI® ZERO SUGAR OUT-TASTES COKE ZERO SUGAR, PEPSI WILL EXPAND ITS ICONIC PEPSI CHALLENGE WITH MORE TOUR STOPS IN 2026

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...