The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...

For the 2025-26 school year, all student athletes at The Ohio State University, University of Florida and University of Georgia will receive a customized card granting them free Chipotle for the ...

On Monday, The Athletic put a price tag on every Power 4 college football team if they could be bought and sold like pro franchises, from Texas (almost $2.4 billion) to Houston ($91 million). Today, ...