Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

One of the earliest discoveries in perceptual psychology was the existence of color afterimages. For example, the square below on the right is clearly white. But if you first stare at the red square ...

Ever caught a whiff of the color blue? Or tasted a symphony? If that sounds completely bonkers to you, you’re in the majority. But for a small slice of humanity, these cross-sensory experiences are ...

From using hot styling tools to color processing, we put our hair through a lot. And while these treatments are all in the name of vanity, they can result in our hair looking dry, fried and dull in ...

Color vision deficiency (CVD) affects a significant portion of the global population, undermining the ability to reliably discriminate between certain hues. Recent research has focused on both ...

The world around you is colorful, but it wouldn't seem so bright without your brain. In fact, it is your brain that processes the color information from the color-sensitive sensors, or photoreceptors, ...