The world around you is colorful, but it wouldn't seem so bright without your brain. In fact, it is your brain that processes the color information from the color-sensitive sensors, or photoreceptors, ...

Color vision deficiency (CVD) affects a significant portion of the global population, undermining the ability to reliably discriminate between certain hues. Recent research has focused on both ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

One of the earliest discoveries in perceptual psychology was the existence of color afterimages. For example, the square below on the right is clearly white. But if you first stare at the red square ...

How dogs see the world is based on the structure of their eyes. Dogs are dichromats, meaning they only have two color-processing cones, while humans have three. Dogs can see colors, including yellows ...