Instagram long-form videos have previously been a possibility the company has ruled out, but its head Adam Mosseri now says that it might be that the platform needs it. One thing he is promising is a ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a preferred source on Google BRISTOL, UK—Consumption of long-form YouTube content is ...

LONDON—Viewers who remember a time before YouTube existed are the biggest consumers of the platform’s movies and TV shows, according to a new report from Ampere Analysis. The world’s most-used video ...

Meta’s popular social media platform Instagram may soon allow users to upload long-form videos, signaling potential challenges for YouTube and its content creators. Instagram head Adam Mosseri hinted ...

Instagram is eyeing TikTok and for that the platform is looking to reinvent the way it reaches to the users. Short videos have been the main fodder for the likes of TikTok, Reels and Shorts over the ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...