In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

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Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Meta has resisted longer Reels in the past. Meta has resisted longer Reels in the past. is a former weekend editor who covered tech and entertainment. He has written news, reviews, and more as a tech ...

Opinions expressed by Entrepreneur contributors are their own. If you want to grow your following organically on Instagram, it’s no secret that reels should be your new best friend. After TikTok ...