Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...

TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...

In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...

VANCOUVER, BC - TheNewswire - November 2, 2021 - Hillcrest Energy Technologies (CNSX:HEAT.CN) HLRTF (FRA:7HIA.F) ("Hillcrest" or the "Company"), a clean tech innovation and e-mobility development ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...