"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...

In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Cult leaders employ a myriad of tactics to warp the beliefs and ...