As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Remember the days when people would camp outside stores for the latest iPhone launch? That era appears to be behind us. The mobile device industry is experiencing a significant shift in consumer ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

How has retail marketing changed in the course of your career? If I go back to when I first started my research more than 30 years ago, we would often study what companies were doing in the grocery ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...