Discover the concept of utility in microeconomics, exploring its origins, types, and applications to analyze consumer ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

36% of consumers surveyed feel better off financially compared to only 27% who feel financially worse. Rising food prices, economic downturn, and increasing utility bills remain top concerns. 50% of ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Rising energy costs are top of mind when temperatures drop, and Pennsylvania utilities, politicians and consumer advocates are debating how to help customers who can’t pay their bills and those who ...