Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating unprecedented growth opportunities. North America dominates the market with 46.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The FMCG Forum 2026 underscored growing consensus that protecting consumers amid market disruption will require coordinated ...

Fresh UK retail data indicate that consumer confidence is starting to stabilise, with sentiment on personal finances and the ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Nigeria’s spirits market is growing rapidly, driven by youth demographics, social media influence, and affordable packaging ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...

Canadian retail in 2026 balances expansion, experiential stores, AI adoption, and cautious consumer spending amid inflation ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025, AI went mainstream, but ...

Drive’s expansion into groceries and delivery revives Pakistan’s Super App debate, with analysts highlighting execution, logistics, and payments challenges.