When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved ...

Direct marketing services firm V12 Group debuted a revised consumer database that includes mobile data. The result of a year's worth of work, the V12 Mobile Phone Database currently has 61 million ...

Anderson, South Carolina--(Newsfile Corp. - September 20, 2022) - JZZ Technologies Inc.'s (OTC Pink: JZZI) ("JZZ" or the "Company") newly created digital marketing division has added 28 million new ...

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months. A ...

Mortascreen is a rapidly growing consumer database of over seven million deceased individuals – 50,000 new records are added every month. Brands use its Deceased Preference Service database to update ...

KnowledgeBase Marketing Inc., Houston, TX, has made available the Charitable Contributors database totaling more than 88 million names. Compiled from direct response as well as survey and product ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...