Part of the trouble with Google Analytics as a way to view your content marketing success is how the system defines certain things. For example, Google counts any single-page session on your website ...

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...

"You want to write about what people are reading." Following up on my recent recap of an Office Hours conversation with Rich Meneghello, in this piece I’d like to look at how Rich and his team at ...

CHICAGO--(BUSINESS WIRE)--Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time ...

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of ...

Your businesses could be leveraging predictive analytics and machine learning to help provide a more personalized user experience. By gathering data on how users interact with your site—such as which ...

A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content ...

Meta is expanding the way it helps advertisers partner with content creators. Meta is expanding the way it helps advertisers partner with content creators. The media company is releasing new tools to ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Podcast creators can craft more targeted, relevant, and engaging content, setting their podcasts apart in a crowded market. It’s essential to balance leveraging technology and maintaining the personal ...