Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full potential. There are many tools, techniques and social networks you ...

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...

The Commissione Nazionale per le Società e la Borsa (CONSOB) published a factsheet from the European Securities and Markets ...

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

Fan-based content creation is nothing new. From the printed fanzines of the ’80s and ’90s to the early internet forums which allowed supporters to debate matches, players and other club news, sharing ...

As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

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Becoming a judge for content marketing awards has inevitably thrown the issue of how to measure campaign effectiveness into sharp relief for me. Awards are all about effectiveness, but in content ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...