Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Any effort to stand out in a crowded marketplace teaming with competition should center on ...

Modern AI is about a lot more than chatbots, as shown by Microsoft’s Ignite 2024 pivot to using its stable of large and small language models to power autonomous agents. Much of its focus was on using ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting ...

If you are looking for a content operations platform for your GTM team, there’s a new one you might want to check out. It’s called Relato, and I had an opportunity to see it in action and talk with ...

The gaming industry has seen an unprecedented surge in growth over the last few years, transforming it into a mainstream form of entertainment and a powerful social connector. With an audience that’s ...

High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...