Digital marketing reached an inflection point about a year ago. It grew up and realized it had to cast off its childish ways of just “playing around” on social networks and creating pretty pictures on ...

Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

In an age where the attention span of the average consumer is less than that of a goldfish, traditional marketing models are beginning to look a bit, well, old-fashioned. The classic marketing funnel, ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...