In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Amplitude, a leading digital analytics platform, is debuting Web Experimentation, a solution that offers self-service A/B testing that enables enterprises to drive better conversion while preserving ...

When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion ...

OVERLAND PARK, Kan.--(BUSINESS WIRE)-- Compass Minerals (NYSE: CMP), a leading global provider of essential minerals, today announced the successful, third-party conversion testing of its lithium ...

A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to ...

Grid-connected distributed power generation is an increasingly important component in the power production portfolio of utilities around the world. As more renewable energy production systems and grid ...