In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, ...

Just Do It. The phrase is every copywriter’s dream. Those three small words have been responsible for billions of dollars worth of sales around the globe. It’s difficult to estimate an exact figure ...

Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re ...

In a classic New Yorker cartoon, a man approaches the pearly gates. Saint Peter, greeting the new arrival, gestures to a sign saying "Birth, Death & Beyond" and comments, "Actually, I preferred ...

Using freelance copywriters makes total sense for us here at Realise. Our client offering is wide – from interactive games and banner ads to large-scale websites. Some of these projects need a ...

Opinions expressed by Entrepreneur contributors are their own. In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference ...

Writing jobs are booming, according to the latest Fast 50 report by Freelancer.com. Creative writing, content writing, copy writing, report writing, and ghost writing have all seen a significant boost ...