Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Most B2B newsletters seem confused as to why they exist. We studied 100 of them over three months, and the results weren't heartening. Most were difficult to read, visually confusing, and didn't ...

People read emails every day, but not all of them can make an impression and stick in their mind. It is not a surprise! An effective newsletter requires both creativity and analytical skills. It helps ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, “We should make ours look more like this.” So they analyze its layout and format ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Creating custom newsletters in Outlook can be challenging, as there’s no simple “Create Newsletter” button. The features may differ between web and desktop versions, and the process isn’t always ...