You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Getting leads for new business is one of the essential tasks for any travel advisor, and one of the new training sessions at this year's Cruise360 conference offered a template for creating ...

Generating leads is a challenging but essential part of marketing. It’s the top priority for every company because it can literally make or break your business. Statistics say that companies with ...

Lead Liaison, a sales and marketing automation company, has released Captello, a single-platform solution for trade shows, events, and retail lead capture. Captello's six-step process enables lead ...