The insights available through effective machine learning models can help businesses develop customer personas, clarify marketing efforts, improve the user experience for their products and services, ...

Building a data culture is mission-critical for business transformation, but how do you drive this change—especially with limited resources, talent shortages and a loosely defined mandate? Ferrazzi ...

To feed the endless appetite of generative artificial intelligence (gen AI) for data, researchers have in recent years increasingly tried to create "synthetic" data, which is similar to the ...

The generative AI boom is fueling a 'shadow war for data.' AI companies have used information scraped from the internet for model training. A backlash is brewing as content creators realize their data ...

Trust is fragile, and that's one problem with artificial intelligence, which is only as good as the data behind it. Data integrity concerns -- which have vexed even the savviest organizations for ...

The end goal of database design is to be able to transform a logical data model into an actual physical database. A logical data model is required before you can even begin to design a physical ...