Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Los Angeles Times

Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
Forbes

Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google Ads

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...
Search Engine Land

Ad strength in Google Ads: Why Average is better than Excellent

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...