Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry's biggest global awards shows in the previous calendar year. The collective ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry. Never underestimate the importance of ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising. Initiatives like The 3 ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

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