The brain is always active, even during sleep. However, certain activities can engage the brain in new ways, potentially leading to improvements in memory, cognitive function, or creativity. This ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

When we think about our health, we often think of popping on hiking boots, grabbing the gym kit, or going for a run to help keep our bodies in shape. But it's equally important to do regular brain ...

A new neuroimaging study reveals how the brain gets to the creative flow state. Effortless, enjoyable productivity is a state of consciousness prized and sought after by people in business, the arts, ...

Why is it that some people seem to come up with novel ideas more frequently than others? Why do ideas seem to hit at the most ...

For decades, the idea that creativity comes from the right side of the brain has dominated popular culture. People have been told they're either "right-brained" (creative, intuitive) or "left-brained" ...