Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.

Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Automakers are fond of including accolades in advertising. Nissan takes it one step further by showing how an award was actually won. New creative from Omnicom's Nissan United dramatically ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and ...

LOS ANGELES--(BUSINESS WIRE)--Rob McElhenney, creator, executive producer and star of It’s Always Sunny in Philadelphia and Mythic Quest, today announced Adim, a new entertainment-tech company ...

Forbes contributors publish independent expert analyses and insights. Corporate Innovation Expert, Systematic, Creative, Product Development Recent examples of high-profile brands misjudging consumer ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

Kalos K. Chu ’22-’23, a former Crimson Arts Chair, found his artistic spark at a young age: First as a musician, picking up the violin from an exploratory music program, and later delving into the ...