Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

Assessing both creative potential and achievement, I carried out a word association janusian process creativity assessment experiment, based on two types of opposite evoking word stimuli: Oral ...

Automakers are fond of including accolades in advertising. Nissan takes it one step further by showing how an award was actually won. New creative from Omnicom's Nissan United dramatically ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Dr. Dominic Hughes will join the banner, AGBO, as its chief scientific officer. By Alex Weprin Senior Editor AGBO, the production company run by Avengers directors Joe and Anthony Russo, is making a ...

Kalos K. Chu ’22-’23, a former Crimson Arts Chair, found his artistic spark at a young age: First as a musician, picking up the violin from an exploratory music program, and later delving into the ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...