'Tis the season for wrapping, sending and giving holiday gifts to family and friends. This year, make your wrapping and packaging as memorable as the gift itself. With these simple, easy tips, you can ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

In the world of classic sports cars, those with air-cooled engines are prized by many because they're lighter and have fewer parts than more traditional, water-cooled, ones. That "less is more" ...

EDEN PRAIRIE, Minn. & REHOVOT, Israel--(BUSINESS WIRE)--Stratasys Ltd. (NASDAQ: SSYS) today announced its collaboration with Baralan, a leading provider of primary packaging for the cosmetics industry ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. While many marketers clamor to incorporate ...

Spacious, roomy and warm are not terms used to describe the working environment onboard a typical HD mobile production truck, but virtually everyone that has been through the new Univision HD truck, ...

With online shopping growing every year, households are flooded with boxes, bubble wrap, plastic mailers and insulated pouches. Most of this packaging gets thrown away, adding to already rising waste ...

RISING COSTS ARE EVIDENT EVERYWREHE >> WITH INFLATION AT A 40-YEAR HIGH, AMERICANS ARE FEELING THE PINCH OF HIGHER PRIC.ES REPORTER: BUT SOME PRICE HISKE CAN BE HARDER TO SPOT, DISGUISED OMFR ...